Cross-platform Digital Menu Application for Restaurants
74% of customers in restaurants say an effective menu display is their top priority. Digital signage allows you to create different easy-to-read menu designs without the need for reprinting.
At a Glance
The client had an initial concept of innovative restaurant technology solution where entire menu of restaurant and much more can be available just by scanning QR code placed on the table with visual representation of the menu dishes.
A user-friendly native iOS and Android app enables simple menu navigation and cuisine selection. Customers may effortlessly place orders right from their devices through integrated payment options and seamless social media connectivity.
Key Highlights
Enhanced Customer Service
Soaring Sales Prospective
Reduced Administrative Costs
Creating Menu Items
Faster Services
Focus on Customer Service
Challenges
- Handling and updating paper menus
- Miscommunication between staff and kitchen
- Order inaccuracies and customer dissatisfaction
- Menu Navigation and Food Selection
About Client
Spoonzo is a solution developed for the hospitality industry, empowers businesses to expand their market reach and engage directly with guests through mobile technology.
HOSPITALITY
Industry
DIGITAL MENU
Domain
USA
Location
How we helped?
The client came up with an idea to innovate the dining experience for the restaurants. Azilen, pursued this idea into a delightful product by revitalizing the entire dining experience backed by technology.
Effortless
Menu Navigation and Food Selection
Reduced
Wait times with improved efficiency
Personalized
Convenient dining experience
The Solution
The journey started with a thorough understanding of the domain and subordinate processes with:
- Consulting customers and staff members of several restaurants to understand the critical functionalities.
- Study and research of the customer’s traits, trends and tactics along with the demographics.
- Formulating the requirements and analysis of the core functional components of the prospective system.
The UX was conceptualized with a customer centric approach encapsulating every segment of dining process. UX being one of the vital triggers for such products, an extensive focus was laid in designing the customer journey. This included:
- Mind-mapping the entire Ecosystem with visualizing & inter-linking the components accounting the Dining Process.
- Illustrating the process workflows and introducing the BYOD concept to increase the operational efficiency.
- Designing the UX visuals and trial-on prototypes, and reiterating to the received feedbacks and suggestions.
The contemporary designing enabled the ease-to-use fluidity, being niche application genre and strategic design thinking ensured the serving of contactless yet connected experience.
Product Technical Highlights
- Native iOS/Android based BYOD application.
- Instance based server optimization reducing server utilization during non-peak hours.
- Payment Gateway & Social Media integration.
- POS & Kitchen Monitor integration.
- Back end – Customized backend for managing end to end details of users and menu.
- Optimized combination of NoSQL(MongoDB) & MySQL.
- Interactive UI/UX designs.
- Highly scalable architecture.
- Capable to support 50 million users.
- Easy and impressive menu navigation and food selection.
- Customized search and filter.
- Direct order from guest’s own smartphones.
- Quick call for various services.
- Have your patrons rate your dishes and experience and share it on social platforms to spread your popularity.
- Saving favorite dishes, sharing reviews, suggestions and referrals.
- Loyalty & Rewards.
For achieving these, a concrete development roadmap was defined with the solution architecture and technological landscape. A lean development approach was adopted with phased implementation:
- Pilot project: Developing the NFP(Non-Functional Prototype) for populating the apparent view of the application.
- MVP: Development of the system for demonstrating the primary and intrinsic functionalities for testing with selected restaurants.
- Running surveys for experience and expectations with user experience feedback.
- Tuning the system with the user feedback and rolling out the enhanced application.
“Digital menus are the future of the restaurant industry. They offer a number of advantages over traditional paper menus, including convenience, accuracy, personalization, and sustainability.” -Rom Krupp, CEO of OneDine
