How UK Retailers Can Fix the Trust Gap Between AI Recommendations and Store-Level Decisions

Ever wondered why AI recommendations often fail to gain trust at the store level?

UK retailers are navigating this tricky situation — balancing cutting-edge AI with the real-world decisions of store teams.

This white paper dives into the “trust gap” that slows AI adoption and shows practical ways to bridge it.

You’ll learn how to make AI transparent and explainable, foster genuine human-AI collaboration, improve data quality, and equip employees with the training they need to confidently use AI insights.

What’s Inside?

1. The AI Revolution in UK Retail: Promise and Reality

2. Unpacking the Trust Gap: Why AI Recommendations Face Resistance

3. The Human Core: Store- Level Decision- Making and Operational Realities

4. Bridging the Divide: Strategic Pillars for Building Trust in AI

5. Practical Implementation: Tools, Dashboards, and Feedback Mechanisms

6. Building a Trust First Future for UK Retailers

By putting trust at the center of your AI strategy, your retail business can boost productivity, delight customers, and create a more engaged, empowered workforce.