User Experience addresses all aspects of a service from customer’s perspective. It essentially guides the interaction of the customer with mobile apps and website from both visual and functional perspective. It highlights the experiential, affective, meaningful and valuable aspects of human-organization interaction and product ownership.
And it goes without saying that User Experience is heavily dependent upon the design of your application, integration of your brand throughout, and providing the mediums and information your visitors need.
62% of customer base future purchases on past experience.