➜ Salesforce study highlights that 73% of the Indian population surveyed uses generative AI, 49% in Australia, 45% in the U.S., and 29% in the UK, indicating varied market penetration globally.
➜ 89% of enterprises are actively advancing their generative AI initiatives in 2025, and 92% plan to increase investment by 2027.
➜ Up from 20% in 2017 to 71% in July 2024, with adoption still rising.
➜ Between 115 and 180 million people use generative AI globally every day as of early 2025. In the U.S., nearly 40% of adults aged 18–64 have experimented with generative AI tools – usage is highest among younger generations and working professionals.
➜ 85% of business leaders expect to use generative AI for low-value tasks by the end of 2025. 77% plan use in customer service and 74% for analytics.
➜ Generative AI adoption doubled from 2023 to 2024, now reaching about 65% of companies.
➜ 61% of full-time workers currently use or plan to use generative AI, while 68% believe it helps better serve customers, and 67% say it improves outcomes with existing tech investments.
➜ Millennials and Gen Z comprise 65% of generative AI users, with nearly 70% of Gen Z reporting usage and 52% trusting it to help make informed decisions.
➜ 75% of generative AI users aim to automate work tasks, and 38% use it for casual or fun purposes.
➜ Despite enthusiasm, 54% of workers worry that generative AI outputs may be inaccurate, 59% about bias, and 73% about new security risks. Over half lack confidence in using AI responsibly or securing data.
➜ In marketing, 51% are using or experimenting with generative AI for content creation (76%), copywriting (76%), creativity (71%), and data analysis (63%).
➜ Among sales professionals, 61% believe generative AI will improve customer service and sales efficiency, though 53% don’t know how to maximize its value, and 39% worry about job security without AI skills.
➜ Customer service staff show the lowest adoption (24%), yet 90% of users report faster customer service due to generative AI.
➜ Generative AI adoption is faster in Eastern countries; 78% of Chinese respondents see more benefits than drawbacks, compared to only 35% in the U.S., reflecting cultural differences in trust and acceptance.