Key User Personas:
• Policyholders: Make scheduled premium payments.
• Brokers: Acquire customers, manage relationships, and monitor commission earnings.
• Insurers: Receive net premiums and require accurate operational reporting.
• UMAs: Receive underwriting or administrative fee allocations.
Data Management & Intelligence Layer: Core Components

• Azure SQL Server (OLTP Layer): Serves as the primary source of data for Azure Data Factory, ensuring data availability for further ETL workflows.
• Azure Data Factory (ETL Layer): Orchestrates automated pipelines to transform data into RAW, CURATED, and TRANSFORMED layers.
• Azure SQL Database (Data Warehouse): Centralizes structured data into domain-specific marts for targeted analytics.
• Power BI (Analytics Layer): Delivers role-based dashboards with real-time insights and KPIs.
• Microsoft Purview & Azure AD (Governance): Tracks end-to-end data lineage for audit compliance, catalogues critical datasets.
• Azure Monitor (Operations): Monitors system health, triggering alerts for ETL failures or performance anomalies.

