Today mobile explosion is an understatement, devices and applications are changing the way we work, play and live and accordingly enterprises are also modifying the existing mobile strategies.
With growing number of users and platforms, mobility ecosystem has been facing scalability issues. As the number of applications are increasing, the strategies to build it are also being changed which focuses mainly on questions like what’s the purpose of app, how to develop it, how should people collaborate to create or modify apps for better productivity and improvement, how should an app integrate with corporate infrastructure etc.
Mobile society is modifying every day to meet customer’s growing needs, management of corporate assets in terms of applications, content, document and access to backend corporate services.
Since 2013, enterprise mobility has been consolidating to strategize, prioritize and fast track implementation of mobile solutions for real time issues.
Let us explore top 7 emerging trends of enterprise mobility:
1. Wide Variety of Mobile Devices
Looking at the pace at which new devices with varied user interactions are launched in market, providing “everything everywhere” strategies are getting unachievable. Bring Your Own Device (BYOD) policy plays a vital role in enterprises today.
Where connectivity and communication plays a major role in today’s business, BYOD allows people to use their own devices for work, increases the collaboration and hence the productivity.
With this level of flexibility, BYOD fuels the demand of application and data management products to mitigate security issues. Mobile Device Management (MDM) and Mobile Application Management (MAM) provide an efficient solution for this.
2. Growing Number of Applications
With increasing number of tablets and smartphone devices, the numbers of apps are also being transformed equally, whether it’s for enabling access to enterprise software or developing a new one to simplify processes for different functional groups.
Today we can see a distinguishable rise in context-based apps for business operations, Strategic use of social functionalities in app for viral connect, apps focused on promotions and marketing of product or service, mobile based learning’s which are high on value delivered and light on wallet. Apps bring in very efficient way to socialize, mobilize and channelize.
3. HTML5 as Enterprise Strategy
User Experience (UX) has become an outstanding measure of success for mobility projects. HTML5 has reduced the dependency on plugin applications like Flash, Java and Silverlight for bringing in great User Interfaces with enriched media elements. HTML 5 is also becoming preferred choice for developing cross platform applications i.e. applications running on all platforms, application caching mechanism which runs the application in offline mode and gives native (non-browser) experience to apps.
4. Adoption of Cloud Computing
This year has been a clear choice for acceptance of cloud computing. Around 61% of technology entrepreneurs recognize the power of cloud computing in terms of scalable computing power.
Hybrid Cloud is the environment where personal cloud and external private clouds interact; it provides a future scope of integration and interoperability of the software services. Along with this, Hybrid cloud also provides an added advantage of reducing the infrastructure cost along with protection and control of mission critical workload.
5. Contribution of Big Data and Analytics
Dealing with huge data volume, variety and complexity brings changes to many traditional approaches. Big data brings cost effective and innovative forms of information processing which enhances insight and decision making processes for achieving business success.
Mobile Analytics helps you keep a control on the pulse of your business data and find game-changing knowledge and predictive models that u can use to make smart decisions, reduce risks or deliver breakthrough customer experience.
6. Cashless Mode of Payment
Mobility solution brings an upturn in modes of payment methods like mobile wallets, NFC (Near Field Communication) payments and alternative currency payments.
7. Augmented Reality
Augmented Reality is a concept wherein the direct, indirect or live view of the real world environment can be captured, processed and used in various apps. Here the environment elements are enhanced by sensory inputs of mobile or computer devices like sound, video, graphics and GPS data.
Although the term ‘Augmented Reality’ is originated more than 15 years ago, we see it as a new concept as its use with devices like smartphones and tablets has begun to arouse people’s interest