Global Payments Market Overview (2024-2025)
The payments industry remains the most valuable subsector in financial services, characterized by massive value flows and high returns.
• Total Revenue: $2.5 trillion.
• Total Value Flows: $2.0 quadrillion.
• Total Transactions: 3.6 trillion worldwide.
• Average Return on Equity (ROE): 18.9% in 2024 (with some individual players exceeding 100%).
• Revenue Growth (2024): 4%, a significant deceleration from the 12% growth seen in 2023.
• Historical Growth (2019–2024): Global revenue increased by an average of 7% annually.
• Interest Income Contribution: Made up 46% of total revenues in 2024, supported by higher interest rates.
Regional Performance and Revenue Mix (2024)
Growth and revenue composition vary significantly by geography, reflecting local economic conditions and consumer behaviors.
| Region | 2024 Revenue Growth | Key Revenue Drivers/Characteristics |
|---|---|---|
| Latin America | 11% | Driven by consumer credit cards (32% of total revenues) and installment use. |
| EMEA | 8% | Diversified mix: 20% from commercial account NII (trade/treasury) and 20% from consumer NII (high savings base). |
| North America | 5% | Leans toward consumer payments, primarily credit cards and loyalty programs. |
| Asia–Pacific (APAC) | -1% (Shrinkage) | Tilts toward commercial: 25% of revenues come from commercial account net interest income (NII). |
Payment Methods and Digital Asset Adoption
The shift away from cash toward digital and account-to-account (A2A) rails continues globally.
• Cash Usage: Now accounts for 46% of worldwide payments, a decline from 50% in 2023.
• Digital Wallets: Currently represent approximately 30% of global point-of-sale volume, led by markets like India, Brazil, and Nigeria.
• Stablecoin Transaction Volume: Daily volumes are approximately $30 billion; while significant, this is a small fraction of the trillions transacted daily in traditional finance.
• Stablecoin Issuance: Has doubled since early 2024.
Artificial Intelligence in Commerce
AI is beginning to influence consumer behavior and transaction processing, though adoption is still in early stages.
• Consumer AI Adoption: 10% of consumers use AI to initiate their online shopping journeys.
• Purchase Delegation: 20% of consumers report being comfortable asking an AI agent to make a purchase on their behalf.
Future Projections (Through 2029)
The report outlines a transition to a new economic era with more moderate growth expectations.
• Total Market Size (2029): Projected to reach $3.0 trillion.
• Annual Revenue Growth Forecast: Expected to continue at 4% annually, with a potential range between 3% (global disruption) and 6% (accelerated productivity).
• Net Interest Income (NII) Growth: Projected to slow to 2% per year as interest rates peak and decline.
• Data Coverage: These insights are derived from McKinsey’s Global Payments Map, covering 50 countries and over two dozen payment methods, accounting for 95% of global GDP.












