AI/ML Familiarity and Adoption Trends (2023 vs. 2018)
While familiarity remains high, the pace of broad deployment has slowed, with more lenders shifting toward limited trials.
| Metric | Q3 2023 | Q3 2018 |
|---|---|---|
| Familiar with AI/ML technology | 65% | 63% |
| Deployed or trial users of AI/ML | 30% | 27% |
| Have not yet looked into AI/ML | 29% | 37% |
| Expect to broadly roll out/start trials in 2 years | 55% | 58% |
| Very Familiar with AI/ML | 16% | 16% |
| Current Users (fully incorporated tools) | 7% | 14% |
| Trial Users (limited or trial basis) | 22% | 13% |
Primary Objectives and Motivations
There has been a massive shift in motivation toward operational efficiency and away from consumer-facing improvements.
• Improving Operational Efficiency: 73% of lenders cited this as their top objective in 2023, compared to only 42% in 2018.
• Enhancing Consumer Experience: This objective plummeted from 41% in 2018 to just 7% in 2023.
• Reducing Human Error: Remained steady at 9% in both survey years.
• Better Control of Risks: 5% in 2023 vs. 7% in 2018.
Top Challenges to AI/ML Adoption
Lenders who have not yet used AI/ML applications cited the following as their biggest combined challenges (sum of first and second biggest):
1. Integration Complexity: 48% (e.g., legacy systems not built for AI).
2. Lack of Proven Success Record: 35%.
3. Costs Too High: 24%.
4. Security/Privacy Concerns: 22% (significantly increased from 10% in 2018).
5. Potential for Bias/Discrimination: 15%.
Risk Assessment and Application Appeal
Lenders view misinformation as the most significant threat, while they are most interested in AI for compliance and fraud detection.
Perceived Biggest Risks (Select One):
• Misinformation: 26%.
• Cybersecurity: 18%.
• Bias and Discrimination: 16%.
• Privacy Concerns (Consumer Data): 15%.
• Transparency and Accountability: 14%.
• Job Displacement: Only 5% view this as the biggest risk.
Most vs. Least Appealing AI Applications (Combined top 2):
• Most Appealing: Compliance Review (50%) and Anomaly Detection/Fraud Automation (39%).
• Least Appealing: Virtual Assistants/Chatbots (35% cited as least appealing) and Borrower Prepay Assessment (21%).
Sub-group Statistics: Lender Size and Type
Adoption and familiarity vary significantly based on the size of the institution and its business model.
• Familiarity: 63% of larger/mid-sized institutions expect to use AI in two years, compared to 40% of smaller institutions.
• Current Non-Usage: 50% of smaller institutions have not used or explored AI, compared to 18% of larger and 20% of mid-sized institutions.
• Institution Type: Credit Unions (28%) are much more likely than depository institutions (7%) to be “very familiar” with AI/ML.
• Integration Hurdles: Larger institutions (55%) are more likely than smaller ones (37%) to cite integration complexity as a primary barrier.
Economic and Housing Sentiment (Q3 2023)
The sources also provide context on the broader market in which these lenders operate.
• U.S. Economy Outlook: 54% of lenders believe the economy is on the wrong track, while 39% believe it is on the right track.
• Ease of Getting a Mortgage: 75% of lenders believe it is currently difficult for consumers to get a mortgage, up from 53% in Q3 2022.
• Home Price Predictions (Next 12 Months):
→ Go Up: 32%.
→ Stay the Same: 47%.
→ Go Down: 20%.
• Price Increase/Decrease Magnitude: Lenders who expect prices to rise anticipate a mean increase of 4.29%. Those who expect a drop anticipate a mean decrease of 6.38%.












