Conversational AI phenomenon has been around since 1960. However, its prevalence as chatbots has been escalated in last few years due to:
- Computation power and availability of high volume data sets
- Advancement in technologies related to AI and machine learning
- Compatibility of Conversational AI with all major digital platforms such as social networks, web apps and messaging apps catering wide range of end users
Why chatbots are on the way of being new normal?
So far, chatbots have already proved their worth in:
- Providing 24x7x365 seamless and monitored services to the user
- Making the interactions cost effective due to minimal or no human involvement
Moreover, the AI enabled Chabot is anticipated to be a potential tool furnishing the industries with advantages such as:
- Automated interactions: Connected with backend, chatbots can automate predefined processes and even transactions. For example, after responding initial inquiries, the travel chatbot can directly navigate the user to relevant booking page where the user can complete the entire booking process.
- Future positioning: A chatbot with pleasing personality that can drive the brand value is a must have feature to stay tuned with current trends as well as to avail future positioning
- Enhanced Customer Experience: Customer experience is all about how customers perceive their interactions with the organization during their entire customer journey. Chatbots can be a significant part of carefully crafted customer experience strategy. In fact, AI bots provide personalized, to the point and relevant information that make the customer on boarding a quick and delightful experience.